Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight

Humanizing Big Data Marketing at the Meeting of Data Social Science Consumer Insight Between tweets likes comments blogs videos and images today s customer is estimated to generate quintillion bytes of data per day How can marketers utilize the ever increasing amount of data

  • Title: Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight
  • Author: Colin Strong
  • ISBN: 9780749472115
  • Page: 221
  • Format: Paperback
  • Between tweets, likes, comments, blogs, videos and images, today s customer is estimated to generate 2.5 quintillion bytes of data per day How can marketers utilize the ever increasing amount of data to better understand and interact with their customers This book offers advice on how to interpret and incorporate data into an organization s overall marketing strategy ItBetween tweets, likes, comments, blogs, videos and images, today s customer is estimated to generate 2.5 quintillion bytes of data per day How can marketers utilize the ever increasing amount of data to better understand and interact with their customers This book offers advice on how to interpret and incorporate data into an organization s overall marketing strategy It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.Topics covered include the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy.

    • ↠ Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight || ☆ PDF Read by ☆ Colin Strong
      221 Colin Strong
    • thumbnail Title: ↠ Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight || ☆ PDF Read by ☆ Colin Strong
      Posted by:Colin Strong
      Published :2019-04-24T05:32:31+00:00

    About "Colin Strong"

    1. Colin Strong

      Colin Strong Is a well-known author, some of his books are a fascination for readers like in the Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight book, this is one of the most wanted Colin Strong author readers around the world.

    979 thoughts on “Humanizing Big Data: Marketing at the Meeting of Data, Social Science & Consumer Insight”

    1. An extensive literature review. With the downside that it's outdated and Strong often misinterprets the original results and theories. I'm not sure where's the "humanizing" component. Wouldn't recommend it to anyone.


    2. For some reason even the phrase “big data” seems to put fear in the minds of many who come across the term, yet in many ways it is just like fixing the chimney pot on your house – it won’t be for everybody but with the right training and tools it need not be impossible, as long as you have the right mindset.This book manages to take the reader gently by the hand and give them an informed introduction to the world of big data, showing them how it can be utilised in business through a mark [...]


    3. In our vastly expansive information age we have never been in more need of true insight. This book is a positive critique of the current tools and frameworks at the disposal of academics, marketers, researchers and business leaders to make sense of data. The most refreshing theme is the author's humanist approach to understanding - consumers, customers, citizens, users - as real people. In a business world overloaded with data, the tendency for businesses is to take a very atomistic approach to [...]


    4. The ultimate in human intelligence (humint) This book is mostly about the utilization of the big data generated by humans in their online social interactions. It is a massive and dynamic dataset with valuable links deeply embedded and hidden within it. There are the companion problems of privacy and ownership issues as well. Hardly a day goes by without mention of a major breach of a dataset that exposed personal information to people that could use it for nefarious purposes.There are some very [...]


    5. This title provides a detailed understanding of the way to approach and think about the challenges and opportunities of big data, enabling any brand to realize the value of their current and future data assets. First it explores the 'nuts and bolts' of data analytics and the way in which the current big data agenda is in danger of losing credibility by paying insufficient attention to what are often fundamental tenets in any form of analysis. Next it sets out a manifesto for a smart data approac [...]


    6. My review comes from the viewpoint of someone working in IT. It is a compilation of "who said what" about big data in other books and sources. There are ~four pages of notes after each (short) chapter. If you are a novice in the field of digital anything you may find it useful. As for myself, it reads repetitive, some paragraphs, I have the feeling, were quoted almost verbatim, they were so familiar. It reads as the work of a PhD that desperately needs to fill the pages of his/her dissertation. [...]



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