Fashion Film: Art and Advertising in the Digital Age

Fashion Film Art and Advertising in the Digital Age The moving image has become a key marketing tool for luxury fashion central in enabling brands to shape their visual codes and extend their brand awareness Fashion Film is the first detailed study of

  • Title: Fashion Film: Art and Advertising in the Digital Age
  • Author: Nick Rees-Roberts
  • ISBN: 9780857856661
  • Page: 428
  • Format: Hardcover
  • The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, which investigates the role of the moving image in the promotion, communication and spectacle of contemporary fashiThe moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, which investigates the role of the moving image in the promotion, communication and spectacle of contemporary fashion.Combining interdisciplinary analysis of cinema and digital culture, the book traces the emergence of fashion film in the 21st century through its historical roots in pre digital forms of photography, experimental cinema, television advertising and documentary film making, right up to today s visual spread of contemporary fashion on video blogs, online magazines and live streamed catwalk shows Examining collaborations between brands and pioneering image makers such as Guy Bourdin, Jean Paul Goode, William Klein, Nick Knight, Steven Meisel and Bruce Weber, Fashion Film highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise.The book also includes a parallel focus on factual representations of fashion through the rise of documentary fashion film going behind the scenes to follow the processes and personalities involved in making fashion Accessible and well illustrated, Fashion Film will appeal to students and scholars studying fashion, film, media, photography, celebrity, sociology and cultural studies.

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      Posted by:Nick Rees-Roberts
      Published :2019-05-18T19:31:07+00:00

    About "Nick Rees-Roberts"

    1. Nick Rees-Roberts

      Nick Rees-Roberts Is a well-known author, some of his books are a fascination for readers like in the Fashion Film: Art and Advertising in the Digital Age book, this is one of the most wanted Nick Rees-Roberts author readers around the world.

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