Wizard!: Harry Potter's Brand Magic

Wizard Harry Potter s Brand Magic Harry Potter fans consumer researchers and marketers learn about the enchanting brand in this analysis from its magical arrival on the book scene in to its multibillion dollar net worth and pe

  • Title: Wizard!: Harry Potter's Brand Magic
  • Author: Stephen Brown
  • ISBN: 9781904879305
  • Page: 444
  • Format: Paperback
  • Harry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion dollar net worth and penetration of the media world today Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become oneHarry Potter fans, consumer researchers, and marketers learn about the enchanting brand in this analysis, from its magical arrival on the book scene in 1997 to its multibillion dollar net worth and penetration of the media world today Fascinating insight is provided into the unconventional marketing techniques employed by Potter marketers that helped the brand become one of the world s most recognized in an extraordinarily short period of time All aspects of the Potter brand are examined, including the marketing spin used with author J.K Rowling, the right wing critics, and the closely guarded contents of each new book.

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      Posted by:Stephen Brown
      Published :2019-06-18T01:52:45+00:00

    About "Stephen Brown"

    1. Stephen Brown

      Stephen Brown Is a well-known author, some of his books are a fascination for readers like in the Wizard!: Harry Potter's Brand Magic book, this is one of the most wanted Stephen Brown author readers around the world.

    952 thoughts on “Wizard!: Harry Potter's Brand Magic”

    1. I'm not sure how to rate this one, as almost always with non-fiction. It wasn't hard to understand, that's for sure. If I'm being honest, I did not read the chapter with messed up print. Sorry, but I ain't going to grab a mirror to read a book. A line or a quote would be funny, but that was just a waste of space.


    2. A fun analysis of that marketing behemoth Harry Potter.Stephen Brown is fast becoming one of my favorite marketing writers. He has a humorous and engaging writing style. Loved it when he tried to use the Crucio curse on Seth Godin. Funny haha. And yes, liked the gimmick of using a mirror to read one of the chapters. Interesting, but a pain and yet it was a marketing message in itself. If you liked something so much, you'd do almost anything for it. For marketers, that is the ultimate response to [...]


    3. Highly readable and very entertaining, but ultimately all fluff.Stephen Brown´s book about the success story of the Harry Potter brand has lots and lots to say about a lot of things, but unfortunately he cannot explain what he set out to do. He cannot explain what made Harry Potter successful. He lists several possible scenarios, but also discredits these afterwards. In the end it all comes down to one key factor: sheer dumb luck.Not a good way to end a book about marketing, but an entertaining [...]


    4. Boy, what a mess of a book. A jumbled, repetitive, hodge-podge of "Harry Potter" as a marketing tour de force. Interesting for that.


    5. ein wirklich gutes Buch für alle die an Marken und Marketing interessiert sind. Es handelt sich hier nicht um eine tiefgründige Analyse, aber genau das gefiel mir gut. Der Autor hat einen tollen, witzigen, selbst-ironischen und erfrischenden Schreibstil. Die einzelnen Kapitel waren gut unterteilt und spannend beschrieben. Ein ganz fetter Pluspunkt dafür, dass es keine inhaltlichen Harry-Potter-Fehler gab, denn das ist in Büchern über Harry Potter leider sehr selten. Hier aber hat man gemerk [...]


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